First American Equipment Finance sponsored the student marketing competition for the Rochester American Marketing Association's 6th Annual Conference.
Student teams from Niagara University College of Business Administration, Rochester Institute of Technology, St. John Fisher College, and SUNY College at Brockport School of Business and Management.
A student campaign competition roundtable discussion and Q&A meeting was held on November 2, 2018 at the First American headquarters. All of the teams participated. Campaign submissions were sent to the First American judges on January 18. The judges were Mike Wiedemer, National Sales Director; Karen Pomazal, Senior Vice President of Marketing; and Alex Golden, Vice President of Marketing.
The winners, St. John Fisher (1st) and Niagara (2nd) were announced at the AMA Rochester 6th Annual Collegiate Conference on February 22, 2019.
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