The First American Equipment Finance Marketing & Digital Team was named Marketer of the Year in the for-profit category at the annual AMA | Rochester Pinnacle Awards Ceremony. This is the fourth consecutive year that First American has been recognized for this prestigious award. The award is judged by other out-of-state professional chapters of the American Marketing Association.
First American also won seven individual Pinnacle Awards, the most of any firm. The marketing and digital team was honored in for-profit categories such as Internal Communications, Most Improved Tactic, Special Event, Video, and Annual Report.
Annual Report: FA | Impact Report
Alison Taylor, Roberta Condidorio, Traci McKenrick
B2B Integrated Marketing: Hyper-focused YMCA Journey
Digital Marketing: Choice Career Campaign: Putting the Recruit First
Alison Taylor, Taylor Ward, Traci McKenrick
Internal Communications: The FAEF Formula
Lauren Blowers, Roberta Condidorio, Desiree Pelkey, Meghan Cleary
Most Improved Tactic: Rochester’s Best Kept Secret
Alison Taylor, Roberta Condidorio, Taylor Ward, Traci McKenrick
Special Event: Dental Panel Discussion Series
Video: YMCA Client Video
Meghan Cleary, Lauren Blowers
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