The First American Equipment Finance marketing and digital team was named Marketer of the Year in the for-profit category at the annual American Marketing Association Rochester Pinnacle Awards Ceremony. This is the third consecutive year that First American has been recognized for this prestigious award. The award is judged by other out-of-state professional chapters of the American Marketing Association.
First American also won eight individual Pinnacle Awards, the most of any firm. The marketing and digital team was honored in for-profit categories such as resiliency, integrated marketing, print, influencer marketing and website.
2021 Resiliency: Connecting C-Levels
Sara Fay in collaboration with Roberta Condidorio, Alex Golden, Traci McKenrick, Desiree Chackal, Trish Pino, Dave Spagnola, Taylor Ward, Olivia Neatrour
B2B Integrated Marketing: Fresh Perspectives Campaign
Samantha D’Angelo
Influencer Marketing: Out with the In-Person, In with the Influencer
Sara Fay in collaboration with Roberta Condidorio, Alex Golden, Traci McKenrick, Desiree Chackal, Trish Pino, Dave Spagnola, Taylor Ward, Olivia Neatrour
Internal Communications: Direct Sales Kickoff Meeting
Jordan Cooper
Most Improved Tactic: New Year, New Approach
Emma Neatrour, Taylor Ward, Heather Wohaska
Small Budget Campaign: Fresh Perspectives Campaign
Samantha D'Angelo
Print Piece: Fresh Perspectives Campaign
Samantha D'Angelo, Alex Golden
Website: 17 Websites into 1
Traci McKenrick, Roberta Condidorio
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