Marketer of the Year

7/1/2021

Marketer of the Year

The First American Equipment Finance marketing and digital team was named Marketer of the Year in the for-profit category at the annual American Marketing Association Rochester Pinnacle Awards Ceremony. This is the third consecutive year that First American has been recognized for this prestigious award. The award is judged by other out-of-state professional chapters of the American Marketing Association.
 
First American also won eight individual Pinnacle Awards, the most of any firm. The marketing and digital team was honored in for-profit categories such as resiliency, integrated marketing, print, influencer marketing and website.
 
2021 Resiliency: Connecting C-Levels
Sara Fay in collaboration with Roberta Condidorio, Alex Golden, Traci McKenrick, Desiree Chackal, Trish Pino, Dave Spagnola, Taylor Ward, Olivia Neatrour
 
B2B Integrated Marketing: Fresh Perspectives Campaign
Samantha D’Angelo
 
Influencer Marketing: Out with the In-Person, In with the Influencer
Sara Fay in collaboration with Roberta Condidorio, Alex Golden, Traci McKenrick, Desiree Chackal, Trish Pino, Dave Spagnola, Taylor Ward, Olivia Neatrour
 
Internal Communications: Direct Sales Kickoff Meeting
Jordan Cooper
 
Most Improved Tactic: New Year, New Approach
Emma Neatrour, Taylor Ward, Heather Wohaska
 
Small Budget Campaign: Fresh Perspectives Campaign
Samantha D'Angelo
 
Print Piece: Fresh Perspectives Campaign
Samantha D'Angelo, Alex Golden
 
Website: 17 Websites into 1
Traci McKenrick, Roberta Condidorio
 
See the full article here.

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First American Commercial Bancorp, Inc. is a wholly-owned subsidiary of City National Bank. Deposit products and services are offered by City National Bank Member FDIC. City National Bank is a subsidiary of Royal Bank of Canada. For California clients: Loans made or arranged pursuant to a California Finance Lenders Law license. All trademarks are the property of their respective owners. Additional terms apply and can be found by visiting faef.com/terms.

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