Marketer of the Year


Marketer of the Year

The First American Equipment Finance Marketing & Digital Team was named Marketer of the Year in the for-profit category at the annual AMA | Rochester Pinnacle Awards Ceremony. This is the fourth consecutive year that First American has been recognized for this prestigious award. The award is judged by other out-of-state professional chapters of the American Marketing Association.  

First American also won seven individual Pinnacle Awards, the most of any firm. The marketing and digital team was honored in for-profit categories such as Internal Communications, Most Improved Tactic, Special Event, Video, and Annual Report.  

Annual Report: FA | Impact Report 
Alison Taylor, Roberta Condidorio, Traci McKenrick

B2B Integrated Marketing: Hyper-focused YMCA Journey 
Meghan Cleary 

Digital Marketing: Choice Career Campaign: Putting the Recruit First
Alison Taylor, Taylor Ward, Traci McKenrick

Internal Communications: The FAEF Formula  
Lauren Blowers, Roberta Condidorio, Desiree Pelkey, Meghan Cleary

Most Improved Tactic: Rochester’s Best Kept Secret 
Alison Taylor, Roberta Condidorio, Taylor Ward, Traci McKenrick

Special Event: Dental Panel Discussion Series 
Meghan Cleary

Video: YMCA Client Video 
Meghan Cleary, Lauren Blowers  

See the full article here. 

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