When Redtail Media received an order to shoot a major network cable series, they realized they needed a significant amount of equipment quickly. The difference between success and failure in their industry relies heavily on the equipment they purchase, how much they spend on it, and when they use it. Redtail needed quick and flexible process to get their project done in a timely manner. They contacted their bank, City National, who introduced them to First American. First American worked to understand their project priorities and created an efficient solution to help them accomplish their goals with new production equipment.
With the financing that First American provided, Redtail got a fleet of Sony FS7 cameras, prime cinema lenses and a full color finishing suite to give their network clients the best television show they could hope for. Acquiring a lot of equipment was the right move for Redtail in this situation and they were able to take their business to a completely different level.