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Leasing & Financing

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Case Studies

See firsthand how organizations have achieved their goals with customized financing from First American.

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Entertainment | Production Equipment

Equipment Lease Helps Production Company Soar in Competitive Industry

Fast Facts

Industry

Entertainment

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Organization

Redtail Media, Los Angeles, CA

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Client Since

2017

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Equipment Financed

$200,000 in camera, production, and post-production equipment

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Financing Structure

48-month sale leaseback

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Industry

Entertainment

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Organization

Redtail Media, Los Angeles, CA

Building Icon

Equipment Financed

$200,000 in camera, production, and post-production equipment

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Redtail Seeks New Production Equipment for a Major Business Opportunity

Redtail Media is an Emmy award-winning production company that produces commercials, shows, and documentaries for television networks. The success of their business relies heavily on state-of-the-art production equipment. When Redtail got an order to shoot a major cable series that required a large amount of production equipment, they knew they needed to expand their operations and quickly secure financing for the equipment.

“We had a situation come up where we needed financing really quickly to acquire a whole bunch of equipment to shoot a major cable series.” 

– Chris Burke, Owner, Redtail Media

“Acquiring a lot of equipment was the right thing for us to do in this situation and with First American’s help, we were able to take our business to the next level.”

– Chris Burke, Owner, Redtail Media

First American’s Sale Leaseback Solution Helps Redtail Gear Up Quickly

Already a City National Bank client, Redtail asked their bank relationship manager for ideas on how to quickly finance high-end production equipment. City National® pulled in First American to introduce the concept of equipment financing, and First American soon provided a sale leaseback solution to reimburse Redtail for equipment purchased in the last 12 months. Sale leasebacks, which reimburse the client for up to 100% of their costs and allow them to repay those costs over 12-60 months, are extremely helpful in fast-moving industries like entertainment, where decisions often need to happen quickly. First American’s focused effort paid off, and the entire deal was funded in under 30 days.

Redtail Seeks New Production Equipment for a Major Business Opportunity

Redtail Media is an Emmy award-winning production company that produces commercials, shows, and documentaries for television networks. The success of their business relies heavily on state-of-the-art production equipment. When Redtail got an order to shoot a major cable series that required a large amount of production equipment, they knew they needed to expand their operations and quickly secure financing for the equipment.

“We had a situation come up where we needed financing really quickly to acquire a whole bunch of equipment to shoot a major cable series.”

– Chris Burke, Owner, Redtail Media

First American’s Sale Leaseback Solution Helps Redtail Gear Up Quickly

Already a City National Bank client, Redtail asked their bank relationship manager for ideas on how to quickly finance high-end production equipment. City National® pulled in First American to introduce the concept of equipment financing, and First American soon provided a sale leaseback solution to reimburse Redtail for equipment purchased in the last 12 months. Sale leasebacks, which reimburse the client for up to 100% of their costs and allow them to repay those costs over 12-60 months, are extremely helpful in fast-moving industries like entertainment, where decisions often need to happen quickly. First American’s focused effort paid off, and the entire deal was funded in under 30 days.

“Acquiring a lot of equipment was the right thing for us to do in this situation and with First American’s help, we were able to take our business to the next level.”

-– Chris Burke, Owner, Redtail Media

Efficient, Reliable Financing from First American: That’s a Wrap!

Redtail was able to quickly acquire a fleet of Sony FS7 cameras with prime cinema lenses, as well as a DaVinci Resolve finishing suite, both of which allowed the company to produce a beautiful final product—on time and within budget—for their client. Redtail’s top-notch work undoubtedly positions the company well for future opportunities.

“When we get a new project, that’s an opportunity for us to grow and we can only do that with the help of City National Bank and First American.”

– Jared Cotton, Owner, Redtail Media

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