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Industry Trends | Dental

What Dental Leaders Are Prioritizing in 2026

What Dental Leaders Are Prioritizing in 2026

A closer look at the business pressures and investment decisions shaping dental practices this year.

Dental practices continue to operate in a demanding environment. According to the American Dental Association Health Policy Institute (ADA/HPI), insurance-related pressure, staffing shortages, and rising overhead remain the most frequently cited challenges in 2026.  At the same time, many practices still expect to invest in growth, technology, and equipment.1

For DSO leaders, this tension between constraint and continued investment is shaping decision-making as the year progresses.

Balancing Cost Pressure with Continued Investment

Recent ADA/HPI data indicates that, despite ongoing economic pressure, many owner dentists expect to add staff, make major equipment purchases, and invest in software in the year ahead.1 This signals not a pullback, but a more selective approach to where and how capital is deployed. 

At scale, selectivity matters. For DSOs and multi-location groups, the timing of equipment rollouts, vendor coordination, and installation requirements can create operational ripple effects across multiple sites. The organizations navigating this effectively are focusing less on spending less—and more on sequencing investments thoughtfully and aligning them with operational realities.

2026 DSO Priorities Snapshot1

54.8% of DSO dentists expect to add staff

38.7% anticipate dropping out of some insurance networks

29.0% expect to make major equipment purchases

29.0% anticipate investing in new software

Capital Decisions Under Closer Scrutiny

With increasing costs cited as a top-three challenge by more than 4 in 10 dental leaders heading into 2026, practices are placing greater emphasis on how capital decisions affect cash flow, operational capacity, and implementation complexity.1 The focus is not only on what to purchase, but on how to move forward efficiently in a constrained environment.  

That shift has practical implications for how DSOs evaluate financing. Total cost of ownership, payment structure, and timeline flexibility are increasingly part of the conversation alongside the equipment itself. A purchase that looks sound on paper can create friction if financing terms, vendor timelines, and implementation requirements aren't aligned from the start.

An Evolving Practice Landscape

Structural trends across the industry continue to add complexity. ADA/HPI reports ongoing growth in DSO affiliation among younger dentists, alongside a long-term decline in traditional practice ownership.2 Over time, this points to larger, more operationally complex organizations. 

As scale increases, so do the demands on capital planning. A single-location practice may absorb delays or adjust informally. A DSO managing equipment lifecycles across dozens—or hundreds—of locations operates in a fundamentally different environment, where standardization, vendor relationships, and financing infrastructure must keep pace with growth.

Key Questions for DSOs

As the second half of 2026 unfolds, dental leaders are sharpening their focus from planning to execution.

  • Which locations are due for equipment replacement this year?
  • Are expansion- or acquisition-related equipment needs still unresolved? 
  • Are installation timing, vendor requirements, and budget expectations aligned? 
  • Are critical initiatives being delayed due to process complexity?

 

The pressures facing dental organizations in 2026 are well understood. Investment in people, technology, and infrastructure remains a priority. What is beginning to differentiate leaders is the ability to translate those decisions into action with minimal disruption. 

The most effective organizations are becoming more disciplined, selective, and operationally focused. Growth remains the objective, pursued with closer attention to timing, alignment, and feasibility as the year continues.

Want to learn more?

First American’s Dental Team will be at the ADSO Summit in June. If these priorities are part of your current planning discussions, we welcome the opportunity to connect ahead of or during the event.

Zack Scribani's professional portrait.

Zack Scribani, CLFP

Relationship Manager

Email | 585-643-3225 | LinkedIn

Samantha Spooner's professional portrait.

Samantha Spooner, CLFP

Relationship Manager

Email | 585-643-3213 | LinkedIn

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